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PlanetChristmas Magazine September 2014

10 Ways to Get In the Christmas Business Get a slice of the $465B Pie. By Fred Garvin This is the time of year when some of us start thinking about how we can make money getting into the Christmas busi-ness. It’s got to be easy, right? Christmas expenditures are over $465,000,000,000 (that’s 465 Billion dollars) per year according to market studies. It includes decorations, gifts, food, and about anything Christmas related you can think of. No mat-ter how you look at Christmas, there’s a huge amount of money being spent. Rather than spending money during the hol-idays, it might make sense to consider taking advantage of the season and making money. The good news is there are plenty of Christmas related opportunities around for you to make a little money. The not-so-good news is while most people are taking time off to enjoy the holidays, you’re working long hours, seven days a week. Is getting into the Christmas business worth it? Maybe. If you view Christmas as the time of year to rest and enjoy being with family, then stay the course. If you have a knack for business, a passion for the holidays and maybe love put-ting smiles on faces, then get creative and fig-ure out a way to tap into that $465B juggernaut called the Christmas market. Since January of this year we have been inter-viewing just about anyone in the Christmas business willing to talk. We started with one simple question: is their opportunity for others to enjoy success? I’m amazed how eager people 38  PlanetChristmas  |  September 2014 in the business wanted to share their experi-ences. Most said it’s incredibly hard work but very rewarding any many ways, including mak-ing money. After almost 30 interviews we realized we were only talking to the successful Christmas businesses. We did some digging and found a few companies that hadn’t been so fortunate. Those entrepreneurs quickly shared their expe-riences including how getting into the business is a fool’s errand and you’re destined for failure. What are the odds of starting a Christmas business and being successful? With most com-panies there’s a one in twelve chance you’ll still be around in five years. That’s not exactly encouraging. What sold great last year might be the worst product ever this year. You can lose a lot of money hoping-upon-hope the next big deal will save the company. We all read about the super-successful entrepreneurs but you don’t see too many stories about the majority that were only semi-successful or had a total flame-out and failed spectacularly. The bottom line is it’s tough out there. But, a Christmas business is a little different than a normal business. It’s feast or famine. They make money hand-over-fist the last quarter of the year but it’s really hard to sell Christmas garland in March. Many build multi-line busi-nesses realizing Christmas is a seasonal oppor-tunity. These companies do something non- Christmas related the rest of the year to keep the business cashflow positive. Others take


PlanetChristmas Magazine September 2014
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