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PlanetChristmas Magazine September 2014

that want to get all decked out for family and that Christmas party where they can really show off. Where do you begin? Networking. It’s all in who you know and the referrals they can provide for doing a good job. If you have a creative streak, indoor decorating can be VERY profitable and it doesn’t hurt that all the work is done inside where the weather is always nice. Mall Christmas Store You’ve seen them in some shopping malls. It’s typically a space that has been vacant for way-too- long and mall management has cut a special short term lease of less than six months. Don’t be scared to wheel and deal with management. To the mall owner a space with a tenant selling merchandise beats an empty space selling noth-ing. Where do you get all the Christmas stock for your store? The best bet is to visit one of the Christmas markets to find the wholesalers. Think America’s Mart (Atlanta) or the Dallas Market Center in January or Christmasworld in Hanover, Germany in January/February. Many wholesalers have some creative financing or what they call holiday billing to make it a little easier for you to purchase their inventory. The key is to research your area and stock the popular items. Typically lights are a poor seller but themed indoor decorations move well. 40  PlanetChristmas  |  September 2014 Really big inflatables from www.creativeinflatables.com Pop-Up Christmas Store Have you ever noticed those little shop-ping islands down center court of the mall? Specializing in a unique Christmas decoration is the key. It might be ornaments for the regional university or localized holiday scarfs. The key is it’s small and only requires one employee dur-ing normal mall hours. You can also extend this idea to an empty storefront on Main Street or a kiosk in a business center. What’s typically the top seller in these popup stores? Ornaments of the local sports teams.


PlanetChristmas Magazine September 2014
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