Page 41

PlanetChristmas Magazine September 2014

Christmas Light Tours and Drive Through Light Parks September 2014  |  PlanetChristmas  41 Huge Christmas Props A lot of people would love some over-the-top decorations but only for one night of the year. It might be for a super-special occasion or their once-a-year Christmas party. What’s an over-the- top but portable decoration? Think pixel tree, giant wireframe of a reindeer or a 30 foot inflatable snowman. If you can set it up in less than an hour and it is guaranteed to get people talking, you’re on the right track. Don’t forget you have to take it down and travel to another job the next day. Don’t be bashful about the pricing. People will pay for “the wow factor” and it doesn’t hurt they don’t have to do work. Christmas Light Tours The limousine services latched onto Christmas light tours years ago. Scout out all the decorated houses in your area and drive people around to see the lights. You’ll need the proper vehicle, but be creative. Give tours from buses, muscle cars, convertibles, horse drawn sleighs or about anything else you can get covered by insurance. Be unique, tell a good story during the tour and make the money. Light Show Guru/Sequencer We’ve seen it more times than we can count. Someone has purchased a lot of technology to make their Christmas lights dance to the music but have no idea how to connect everything together, much less blink the lights in any sort of patterns. If you’re used to the technology and have a track record of a great display in your community, become the local expert and hire yourself out as a consultant. HOA Decorator Specialist If you have HOAs (Home Owner Associations) in your area, getting in with them is a path to easy profits. Not only do they want a beautiful display for the neighborhood entrance, but they would prefer all houses to decorate the same way. If you have an ‘entrance package’ and several versions of ‘home pack-ages’ then they will do much of the selling for you. Drive Through Light Park If you have access to several acres of land, then putting up a huge display is a natural draw during the Christmas season. Charging people to see the display makes total sense (or is that cents…) and it’s not unusual to charge $15-$25 per car. There’s one challenge you have no con-trol over: the weather. If you have constant rain or other uncomfortable weather events your potential customers will stay home no matter what you do. Another challenge is your first year you’ll lose money. You’re an unknown


PlanetChristmas Magazine September 2014
To see the actual publication please follow the link above