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PlanetChristmas Magazine September 2014

The Holy Grail Creating the ultimate Christmas display. The magic word is... By Mark “Zman” Zembruski PlanetChristmas Magazine has featured in the past, “Over the Top” displays, all of which, I have admired. There have been articles written for newbie’s and getting them pointed in the right direction, topics on plan-ning, and executing a display, and even discus-sions on various display elements. However, one concept has not been talked about directly, what truly makes a display something magical, special or unique. What is it that creates a buzz about what you do? What gets everyone talking about YOUR display? What puts your display on the “Bucket List of Christmas Celebrations?” I refer to this as the “Holy Grail.” Understanding what the Holy Grail is, and the impact it will have on your visitors, is going to make your display suc-cessful beyond your wildest dreams. Why are you doing a display? Let me direct you though a thought process to show you what this is all about, so no fair peek-ing to the end. To begin, what motivates you for doing your display? What are your intentions? Have you ever honestly thought about it? Every person has different motivations for creating a display. Is it for our family, community, atten-tion, recognition, faith or just because we think it’s cool or fun? There can be many reasons, and 74  PlanetChristmas  |  September 2014 these are just a few. At some point, we need to understand why each of us create displays. Many decorators have told me that their motivation is to create memories, something I could not agree more with. Memories are something special, and, if you think about it, memories have three phases. Past, present and future. How much of your display’s personal-ity comes from your past? Our past is a very important aspect to consider when we approach our displays. Many of us want to re-create and share warm memories from our past through our displays. To this end, when your visitors come to your display, they also might subcon-sciously seek similar memories from their past as well. Ultimately, what the past creates for all of us, is tradition. Tradition - - is defined as a belief or behav-ior passed down within a group or society, with symbolic meaning or special significance, with origins in the past. Tradition powerfully impacts every aspect of our lives, including our displays. Is this something you consider when you create your display? Do you consider your visitors in this way? Could your display ultimately become part of someone else’s tradition? These are cru-cial questions to ask yourself as you plan your display.


PlanetChristmas Magazine September 2014
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