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PlanetChristmas Magazine September 2014

September 2014  |  PlanetChristmas  75 What is it that we truly create? We spend tremendous amounts of time, effort, and money on our displays. I list money last, because, we do not have to spend a lot of money to create something special. If you think about it, at the core of what we do, we create an art form. As decorators, our canvas is our house and yard. This allows us to “paint” if you may, truly a 3-D spectacle. If you visualize your display as a work of art, rather than just a house with lights, your display becomes a collage for our visitors to enjoy. In art, there are concepts that we can use to our advantage for understanding. Most great artists pull from within themselves, and antici-pate how their work may be appreciated. This is where interpretation and inspiration are clearly found. The artist draws from internal and external inspiration, and challenges us to see his or her intent. How your visitors experience your display, is all about interpretation. This is interesting when we think and try to apply these concept to our displays. We have a wealth of influence on our displays. Today there is YouTube, Vimeo, social networks, user forums and many other sources that provide some of our inspiration. However, do you ever consider your display from your visitors’ perspective? What do they see, and how do they interpret your creation? Will your display inspire them? Do you care? Although we are not all equally capable of creating new concepts, we all have something very special. Our imagination. This is referred to as “Our Minds Eye.” Albert Einstein one of the greatest minds of all time stated: “I’m enough of an artist to draw freely on my imagination. Imagination is more important than knowledge. Knowledge is limited; imagination encircles the world.” Wow! Every one of us has this innate abil-ity; we just have to understand how to utilize it to our advantage. We paint with lights, and we have all witnessed various display elements and techniques being used. This is what I refer to as our “Creative Palette.” In terms of our dis-plays, Creative Palette refers to static, or anima-tion, technology, as well as the many different display features and elements we have come to know. Using our imagination allows us to blend everything together. We can do so delicately, or very boldly. Again, YOU are the artist. It is important for us to remember that it is not about what you have in your display because no one item is going to complete or ruin your cre-ation if you don’t have it. Your displays need to be a reflection of you and your personality, not what others expect out of you and your display. With art, intangible influences are constantly present. If we relate these influences to our dis-plays, these are the subtle things that make a significant difference. Do you interact with your guests? Do you talk to them and answer questions they might have for you? Do you ask them what they like or dislike about your dis-play? How much do you change up your display year to year to keep it fresh? Do you acknowl-edge when you recognize those visitors who you see regularly? Music is an interesting discussion point here if you animate. What type of music is appropri-ate? Some like tradition styles, some like more modern techno styles. The point here is, how does your choice of music enhance the message or idea that you want to present to your visitors? Visual perspective is an additional type of intangible influence. Does your display have subtle layers? Do you frame vignettes and lever-age your music and lights to highlight them? For example, a visitor to my display years ago provided me a visual that has always stuck in The Cook Display


PlanetChristmas Magazine September 2014
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