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slankard

Question about 1972 Empire Santa holding present

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I'm seeing a lot of the Empire Santa's holding presents that look very new.  I noticed one had a 1972 mark on the back side, but it looked too new to be 45 years old.  Did they change the year, or leave it the same even on the ones that were made in the late '90's?

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This is what Blow-Molded has listed for this Santa.  Is this the Santa to which you are referring?  

Looks like Empire made it until 1998, then General Foam started to make it, but I'm not sure for how long.  Hopefully Mel will be able to tell you.

 

image.jpeg

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All of those Empire Santas will have the 1972 year on them, that is what we refer to as the "mold date".  That is the year the blow mold was designed and the metal molds were made for the Santa and has nothing to do with the actual year the particular Santa was made.  Some of the blow molds are introduced the same year as the mold date while others are introduced the following year, in the case of this Santa, it was new in 1972.  The reason we know it was new in 1972 is that it is shown on page 279 in the JC Penney 1972 Christmas catalog.

General Foam apparently first made that Santa as an exclusive for Kmart in 2009 and 2010, we purchased ours in 2009 the first year for it.  General Foam first shows it in their catalog in 2011 and it is still shown in their 2017 catalog.  It is their #C1534 "Santa",

Mel

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Thank you so much.  I thought I was losing my mind, because I see these constantly in antique shops and they all look mint, which is probably because they're from the late 90's.

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I would say you are right about that, the Empire version of the Santa has always been plentiful and that is probably why General Foam waited nine years after they acquired the Empire molds to make that one.  What I don't know is was it Kmart's idea to have it made or was it GenFoam presented the idea to Kmart.  I probably will never know the answer to that question.

Mel

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